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© 2020 PLAX Jewellery  UK Ltd.

OUR PURPOSE

 

WE FELL IN LOVE  

PLAX Jewellery was born out of a deep love of pearls; of their natural, perfect beauty, splendour and symbolism. Based in London, we create luxury pearl jewellery marrying outstanding design, exquisite craftsmanship and fine pearls to create outstanding pearl jewellery to fall in love with.

WE REVEAL THE PEARL

Our mission is to unravel the beauty, splendour and significance of The Pearl through our luxury jewellery collection to create an eternal love affair.

WE APPLAUD INDIVIDUALITY

We cherish individuality and as such we enable our customers to express their individuality and style by customising some of our collection and creating individual made to order pieces. 

WE LOVE TO GIVE 

We believe in benevolence and as such, we invest 10% of our profit to help disadvantaged women and children in Africa to transform disadvantages to advantages; just like a pearl - from grit to a beautiful pearl.

WE CELEBRATE WOMEN

We believe that no other gemstone epitomise or express the innate admirable traits of a woman quite like The Pearl; their beauty, power and strength, and so we celebrate women in and through The Pearl. 

WE BELIEVE IN THE POWER OF THE PEARL 

We believe The Pearl has transformative power, possessing an innate divine-like luminance capable of transforming the wearer.

WE WANT YOU TO FALL IN LOVE 

As we unveil the divine mysterious beauty of this most exquisite gemstone – the only gem borne of a living organism – expressed through our collection, we hope you will be enthralled by its uniqueness and transformative power and that you will fall in love, just as we have done, and commence on an eternal Pearl Love Affair x.

OUR BRAND VALUES

PASSION

We are passionate about Pearls  –  the most lustrous, timeless and versatile of all gemstones

We are passionate about Luxury  –  designing fine pearl jewellery you will fall in love to with

We are passionate about Individuality  –  enabling customisation of our collection to express individuality

We are passionate about Quality  –  creating outstanding designs, exceptional craftsmanship and exquisite quality

We are passionate about People  –  you, our customers and fellow pearl lovers, our staff and stakeholders

We are passionate about Giving  –  helping women and children in disadvantaged circumstances in Africa 

We are passionate about Fairness and Sustainability  – adopting ethical, fair and sustainable business practices

INTEGRITY

Honesty and transparency are the pillars and foundation of the PLAX Jewellery brand. We tell it like it is. Our complete transparency gives you the confidence to purchase the PLAX Jewellery brand with total peace of mind, after all a love affair needs to be built on a solid foundation of truth and honesty, leaving you to freely fall in love with our pearls with complete trust and assurance.

 

LOVE

PLAX Jewellery was born out of an intense love of pearls and we want to share this love by investing part of our profits in the lives of disadvantaged women and children, predominately in Africa; by sponsoring education and providing seed capital for women to set up and grow their own small businesses, enabling them to ‘birth their own pearls’.

OUR COMMITMENT TO QUALITY

Quality is our watchword, which guides our uncompromising focus in three core areas:  

          

OUTSTANDING DESIGN 

We are passionate about design and creativity. Our design team seek inspiration from the world over in order to produce innovative outstanding designs. Our mission is to design luxury pearl jewellery that expresses your individuality, style, personality and most importantly, pieces you will fall in love with and embark on your own Pearl Love Affair x.

 

FINE PEARLS

The finest pearls exhibit certain unique qualities such as lustre, iridescence, evenness of colour, shape and size; therefore we only use high-quality pearls in our collections.

Fine pearls require equally fine materials so we marry our pearls with ethically sourced precious gemstones and metal including 14K and 18K Gold and Platinum. We use an array of precious and semi-precious stones in our collection, including diamonds and sapphires.

EXCEPTIONAL QUALITY 

Impeccable craftsmanship is at heart of the PLAX Jewellery brand. A finely crafted piece of jewellery will stand out from the crowd and be a joy to wear. Our team of highly skilled craftsmen and women have many years of experience in jewellery making. They blend traditional and modern techniques with keen attention to detail to produce exceptional quality pieces that you will fall in love with.

OUR GIVING

 

We believe in benevolence and are passionate about helping women and children in disadvantaged circumstances live better lives and achieve their dreams and desires.  

As such, we are committed to investing 10% of our profits to supporting women and children, predominantly in Africa, by providing Education, Business Training and Seed Investment capital to enable them to birth their own pearls. 

Our aim is to see the lives of women and children in Africa transformed and like The Pearl convert disadvantages to advantages by:

  • Providing seed capital to enable women to start and grow their own small businesses

  • Sponsoring business and development training to help women to start or grow their businesses

  • Sponsoring education for young children and women

We want to help provide ‘pearls of wisdom’ through education and help women ‘birth their own pearls’ through business, enabling them to provide for their families and live better quality lives.